DE LE CUONA PURE: 100% GOTS CERTIFIED ORGANIC COLLECTION
de Le Cuona, a luxury interior fabric house, is stepping in to the wellness market and looking for like-minded people and businesses to collaborate with.
“A lot of people have become aware of the benefits of having 100% organic products” – says Bernie de Le Cuona, founder and CEO of the luxury interior textile house with a 25-year history. “I have been working on the idea of improving the environment people live in not just decoratively but health-wise for a couple of years, and finally I am ready to unveil the new product which will launch in spring 2020. de Le Cuona Pure collection will consist of totally organic linen fabrics and products for interiors. When we say totally organic, we mean each of the up to six different traceable stages from the field where the seed is planted, to the final product arriving at our warehouse is certified by GOTS. de Le Cuona Pure will be 100% organic”.
Bernie says: “It’s an extremely costly process to develop this totally organic collection, but I believe that as the world becomes more and more aware of the damage we cause to our health by using and being surrounded by chemicals, it will appeal to more and more home owners and interior designers. Increasing the amount of “healthy” textiles in interiors, particularly bedrooms, nurseries or interiors for relaxation and wellness, may help to reduce allergies and make health improvements.”
Opportunity: Pure Organic interiors collaboration
How do we make sure the wellness lifestyle you follow is not just good for you but also for everything and everyone around you? We choose Pure. Pure living comes from surrounding ourselves with pure products. Interior textiles are part of our lives - we are surrounded by textiles when we sleep, when we relax, when we simply spend time at home or even outside. I am proud to introduce the product I have been working on for the last few years - de Le Cuona Pure, 100% certified linen fabrics collection, which will launch in Spring 2020. I have made sure that from the linen seed to the fabric in my hands, the process is fully organic and the linens are certified.
de Le Cuona is looking for a collaboration in the interiors and lifestyle sector, where the same values are shared so the Pure Collection can be used, appreciated and explored further. Finding a like-minded designer or business, may grow and blossom into a beautiful collaboration.
Please email firstname.lastname@example.org if you are interested in collaborating.
CHARITY: FINE CELL WORK
Fine Cell Work, is a charity and social enterprise which makes beautiful handmade products in British prisons, many in collaboration with the country’s leading contemporary designers.
de Le Cuona is proud to support Fine Cell Work, providing thousands of metres of its beautiful linen for high-quality cushions that are hand stitched and embroidered by the prisoners, bringing hope and purpose back into their lives.
‘The 2,500 metres of beautiful fabric donated to Fine Cell Work by de le Cuona will allow us to provide backing and base cloths for almost 4,000 cushions. In 2018, Fine Cell Work worked with over 600 stitchers in prison across the UK, providing purposeful activity which they carry out in their cells
This generous donation of fabric will allow us to provide a year’s worth of work for our stitchers. Teaching prisoners’ high-quality needlework boosts their self-worth, instils self-discipline, fosters hope and encourages them to lead independent, crime-free lives.‘
- Wendy Cramer, Training and Workshops Manager
Currently working in 32 British prisons, and engaging with over 500 prisoners each year, Fine Cell Work addresses key issues affecting prisoners’ offending behaviours: establishment and reinforcement of work skills, building relationships, and mental resilience.
Prisoners are taught by experienced volunteers and staff to work in their cells and in prison workshops. Having the opportunity to work independently helps them to regain control of their lives and allows them to maintain dignity. Prisoners gain a sense of connection to the world outside prison through the sale of their work. It also helps them establish a work ethic, and allows them to send money to their families or save for their release.
Fine Cell Work has the largest workforce of hand-stitchers in Europe – 290 at any one time, and counting. Last year 4,870 products were made in prisons across the UK. Prisoners spend an average of 24 hours a week crafting finely embroidered cushions, patchwork quilts, a range of contemporary bags and giftware in their cells.
de Le Cuona joins other supporter including esteemed artists and designers such as Kit Kemp, Pentreath and Hall, Cornelia Parker, Cath Kidston and Melissa Wyndham.
Fine Cell Work Patrons include Dame Judi Dench.