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We Care

CHARITY: FINE CELL WORK
Fine Cell Work, is a charity and social enterprise which makes beautiful handmade products in British prisons, many in collaboration with the country’s leading contemporary designers.
de Le Cuona is proud to support Fine Cell Work, providing thousands of metres of its beautiful linen for high-quality cushions that are hand stitched and embroidered by the prisoners, bringing hope and purpose back into their lives. 
 ‘The 2,500 metres of beautiful fabric donated to Fine Cell Work by de le Cuona will allow us to provide backing and base cloths for almost 4,000 cushions. In 2018, Fine Cell Work worked with over 600 stitchers in prison across the UK, providing purposeful activity which they carry out in their cells
This generous donation of fabric will allow us to provide a year’s worth of work for our stitchers. Teaching prisoners’ high-quality needlework boosts their self-worth, instils self-discipline, fosters hope and encourages them to lead independent, crime-free lives.‘
- Wendy Cramer, Training and Workshops Manager
Currently working in 32 British prisons, and engaging with over 500 prisoners each year, Fine Cell Work addresses key issues affecting prisoners’ offending behaviours: establishment and reinforcement of work skills, building relationships, and mental resilience.

Prisoners are taught by experienced volunteers and staff to work in their cells and in prison workshops. Having the opportunity to work independently helps them to regain control of their lives and allows them to maintain dignity. Prisoners gain a sense of connection to the world outside prison through the sale of their work. It also helps them establish a work ethic, and allows them to send money to their families or save for their release.
Fine Cell Work has the largest workforce of hand-stitchers in Europe – 290 at any one time, and counting. Last year 4,870 products were made in prisons across the UK. Prisoners spend an average of 24 hours a week crafting finely embroidered cushions, patchwork quilts, a range of contemporary bags and giftware in their cells.
de Le Cuona joins other supporter including esteemed artists and designers  such as Kit Kemp, Pentreath and Hall, Cornelia Parker, Cath Kidston and Melissa Wyndham.
Fine Cell Work Patrons include Dame Judi Dench.

DE LE CUONA PURE: 100% GOTS CERTIFIED ORGANIC COLLECTION
de Le Cuona, a luxury interior fabric house, is stepping in to the wellness market and looking for like-minded people and businesses to collaborate with.

“A lot of people have become aware of the benefits of having 100% organic products” – says Bernie de Le Cuona, founder and CEO of the luxury interior textile house with a 25-year history. “I have been working on the idea of improving the environment people live in not just decoratively but health-wise for a couple of years, and finally I am ready to unveil the new product which will launch in spring 2020. de Le Cuona Pure collection will consist of totally organic linen fabrics and products for interiors. When we say totally organic, we mean each of the up to six different traceable stages from the field where the seed is planted, to the final product arriving at our warehouse is certified by GOTS. de Le Cuona Pure will be 100% organic”.

Bernie says: “It’s an extremely costly process to develop this totally organic collection, but I believe that as the world becomes more and more aware of the damage we cause to our health by using and being surrounded by chemicals, it will appeal to more and more home owners and interior designers. Increasing the amount of “healthy” textiles in interiors, particularly bedrooms, nurseries or interiors for relaxation and wellness, may help to reduce allergies and make health improvements.”
  

 


PIMLICO ROAD; DE LE CUONA’S SUSTAINABLE RETAIL DESTINATION
de Le Cuona is a pioneer of sustainable luxury in interior textiles, knowing the origins of all the raw materials used, from sourcing the finest natural fibres for fabrics right through to designing stylish recycled packaging.
Sustainability is a core part of the brand identity. de Le Cuona’s flagship Pimlico Road store opened in November 2018, and used mostly recycled materials in its design. As opposed to using plastic, the store comprises of stunning pieces made from compressed paper, such as the large play table on the ground floor, ironwork along the railings, concrete, terrazzo and resin. The decision to avoid plastic where alternative materials can be used came from a conscious choice, in founder Bernie de Le Cuona’s attempt to take on the ever-growing plastic pollution issue, currently dominating climate change talks.
Smaller changes have also been implemented in the store. From compostable cups which take approximately 12 weeks to completely decompose, to the recyclable coffee pods and even the pencils used in store; all made from recycled CD cases.
The retail packaging for handmade accessories has been specifically developed with sustainability in mind. Beautiful boxes are made from 100% recycled tactile paper in subtle, neutral shades.

As a luxury brand with a global presence, it is important to de Le Cuona to reduce their paper waste and use FSC approved paper for their packaging. FSC certified forests protect waterways and wildlife habitat, conserve regions of high biodiversity, and minimize the impact of harvesting. Our clients can be sure that the paper products we use come from well-managed forests and verified recycled sources.

It is with this sustainable mindset and dedication for the Pimlico Store that influences larger parts of the business; every small change goes a long way.
   

DE LE CUONA FABRIC RECYCLING SCHEME
Our new sample recycling scheme is a small solution to a wider problem. A WRAP study into the composition and re-use potential of household bulky textiles found that of all bulky waste in the UK, around 19% (310,000 tonnes) consists of textiles.

In an attempt to cut down our textile waste and promote a circular economy, whereby resources are kept in use for as long as possible and the maximum value is extracted from them, clients are now encouraged to recycle their unused and unwanted samples, by dropping them off at one of our London locations – 44 Pimlico Road or Design Centre Chelsea Harbour showroom - or posting them back to our UK warehouse.
As landfills contribute a large amount to greenhouse gases and global warming, recycling is a small step in the right direction, helping us to reduce pollution. We encourage everyone to do their part in preserving the earth for future generations.
  
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