SUSTAINABILITY

PIMLICO ROAD
SUSTAINABLE RETAIL DESTINATION

de Le Cuona is a pioneer of sustainable luxury in interior textiles, knowing the origins of all the raw materials used, from sourcing the finest natural fibres for fabrics right through to designing stylish recycled packaging. Sustainability is a core part of the brand identity.

de Le Cuona’s flagship Pimlico Road store opened in November 2018, and used mostly recycled materials in its design. As opposed to using plastic, the store comprises of stunning pieces made from compressed paper, such as the large play table on the ground floor, ironwork along the railings, concrete, terrazzo and resin. The decision to avoid plastic where alternative materials can be used came from a conscious choice, in founder Bernie de Le Cuona’s attempt to take on the ever-growing plastic pollution issue, currently dominating climate change talks.

Smaller changes have also been implemented in the store. From compostable cups which take approximately 12 weeks to completely decompose, to the recyclable coffee pods and even the pencils used in store; all made from recycled CD cases.

The retail packaging for handmade accessories has been specifically developed with sustainability in mind. Beautiful boxes are made from 100% recycled tactile paper in subtle, neutral shades.

As a luxury brand with a global presence, it is important to de Le Cuona to reduce their paper waste and use FSC approved paper for their packaging. FSC certified forests protect waterways and wildlife habitat, conserve regions of high biodiversity, and minimize the impact of harvesting. Our clients can be sure that the paper products we use come from well-managed forests and verified recycled sources.

It is with this sustainable mindset and dedication for the Pimlico Store that influences larger parts of the business; every small change goes a long way.

CARBON NEUTRAL

The textile industry is the second largest contributor to global greenhouse emissions, after the oil industry. The industry produces 1.2 billion tonnes of CO2 equivalent (CO2e) per year, according to a journal published on nature.com, 2018.

Shipping and transportation of goods remain a vital part of the process for global brands, but also remain a major contributor to carbon dioxide levels.

Changes to carbon neutral shipping have been adopted by companies worldwide in recent years. By offsetting the emissions produced by international shipping, it is possible to give back to the environment.

de Le Cuona remains ever committed to achieving a zero-carbon footprint. By choosing a courier that opts for more sustainable practices, de Le Cuona can be sure that their commitments to sustainability align, while also being able to actively track their pollution reductions.

Fed Ex aims to cut its global emissions across the board. By breaking down their emissions into sectors – aviation, vehicle and facilities – we are able to clearly see where progress has been made and where obstacles are yet to be overcome.

Example being, the Fed Ex aim for aircraft emissions is to reduce their worldwide emissions intensity by 30% from a 2005 baseline, by 2020. By opting for low carbon-renewable jet fuel, made from woody biomass, Fed Ex is also on track to obtain 30% of jet fuel from alternative fuels by 2030.

In regards to vehicle efficiency, Fed Ex is aiming to match the vehicle to the mission (i.e. smaller vehicles for smaller deliveries), while also looking to increase global fuel efficiency by 50% from a 2005 baseline by 2025. They have already saved 23 million gallons of fuel and 240,171 metric tons of CO2e emissions avoided worldwide.

Not only this, but similarly to de Le Cuona paper packaging, Fed Ex packaging is 100% recyclable, with 54% of it already being made from recycled content.

It is essential to de Le Cuona that changes are made wherever possible. This is why working with a company with a serious commitment to sustainability and a similar end goal is imperative to de Le Cuona becoming a greener company.

SAMPLE RECYCLING SCHEME

Our new sample recycling scheme is a small solution to a wider problem. A WRAP study into the composition and re-use potential of household bulky textiles found that of all bulky waste in the UK, around 19% (310,000 tonnes) consists of textiles.

In an attempt to cut down our textile waste and promote a circular economy, whereby resources are kept in use for as long as possible and the maximum value is extracted from them, clients are now encouraged to recycle their unused and unwanted samples, by dropping them off at one of our London locations – 44 Pimlico Road or Design Centre Chelsea Harbour showroom, posting them back to our UK warehouse, or returning them to your local representative.

As landfills contribute a large amount to greenhouse gases and global warming, recycling is a small step in the right direction, helping us to reduce pollution. We encourage everyone to do their part in preserving the earth for future generations.