LOST IN LINEN - WATCH THE FILM - NEW PURE ORGANIC LINEN BED LINEN Browse the full Pure Bed Linen collection here. de Le Cuona launches its Pure organic bed linen in a LOST IN LINEN campaign shot by fashion director Damian Foxe. It shows how this visionary fabric house expresses the beauty of its designs and tells the alluring stories behind collections. Here the character falls in love with the bed linen and takes it everywhere she goes. This new bed linen is an extension of de Le Cuona’s 100% organic Pure Linen fabric collection, designed with health and wellbeing in mind. A perfect balance of aesthetics and ethics. See the full film below. We spend about a third of a life there. That’s why it makes sense that rooms dedicated to sleeping should be both beautiful and breathable. In a world becoming more conscious about wellness, it is no surprise that homeowners are looking for ways to develop a healthier lifestyle. Pure Bed Linen is certified to the Global Organic Textile Standard (*GOTS), guaranteeing that the items have been sustainably produced without harmful chemicals, which could be emitted into a living space and inhaled unknowingly. This is important to us all and reassuring for people with allergies, pregnant women and babies. The organic bed linen is pure white. It is offered in a standard and piped pillowcase and four sizes of duvet cover and flat sheets - single, double, king and super king to ensure the whole family can enjoy a healthier sleep. As a durable, naturally anti-bacterial and hypoallergenic fabric, this linen is ideal for bedding and home accessories. Kind to sensitive skin, linen doesn’t support bacteria growth and it regulates the body’s temperature, which all makes linen products known for increasing sleep quality. de Le Cuona Pure lets you to dress the whole bedroom beautifully, comfortable in the knowledge that it is thoughtfully designed, sustainably made and certified 100% organic. LOST IN LINEN is both romantic and modern. It continues a series artistic campaigns where founder Bernie de Le Cuona has worked with Damian Foxe to present its collections in an original way where artforms come together in fabric. The first WITH EVERY FIBRE OF MY BEING saw Edward Watson of The Royal Ballet who expressed the detail, work and quality of the Studio linen through dance. Each campaign has a sequence of still imagery and a short film.