Bernie de Le Cuona creates quiet but luxurious products using the best fibres and working with the finest mills worldwide. Here she discusses the evolving luxury marketplace with Lucia van der Post and Helen Brocklebank at the Design Centre, Chelsea Harbour showroom.
As founding editor of FT How to Spend It and Luxury columnist and editor of Country & Town House’s Great British Brands, Lucia is one of the UK’s foremost writers on luxury, travel, interiors and fashion. Helen is Walpole’s CEO, promoting the British Luxury sector at home and worldwide.
In Britain 50% of British luxury brands launched in last 30 years. For Bernie and her guests, luxury is one of the key words of our time, but one of the most elusive to define. The conversation explores what the word means today, the relationship of luxury and craft, luxury in a digital age, asks if bespoke is the new luxury and more. The discussion concludes with a trinity of words that sum up luxury, all agreeing on unique, the particular and being deeply connected to the individual.
To Bernie, the true definition of luxury is how it makes you feel both as a product and an experience.
To Lucia, luxury is charm, sophistication and great quality. A luxurious interior is deeply connected for whom it is done –that particularity and attention to detail marks out true luxury.
To Helen, luxury is enchantment, emotion and creativity. Idiosyncrasy, eccentricity and quirkiness is really pertinent to what British luxury means. This expert panel discussion is part of series of Bernie de Le Cuona in conversation events held with leading creative women – from CEOs to editors, in the world of interior design and luxury industry.